“Platform sharing.” Sharing anything suggests altruism or ecological benevolence. Sharing an automotive platform or architecture therefore seems like a good thing, while the closely related phrase, “badge engineering,” is loaded with negative baggage. A Cadillac Cimarron was a cynically badge-engineered Chevy Cavalier unworthy of its wreath and crest, while we’re all thrilled that the fun-loving
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Many men have tried to improve Ford. In the modern era, few have had the luxury of sitting back and watching the hits and the money roll in. The latest man in the big Ford CEO chair is automotive industry veteran Jim Farley. Ford has a history of choosing leaders from within who climbed the
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Welcome, tiny percentage of MotorTrend readers who actually read the editor’s monthly musings! Man, are you in for a treat. You’ve probably already noticed something’s different, not quite right. Or … is it so wrong that it couldn’t be more right? What tipped you off? My warm, gentlemanly greeting? Or was it my devil-may-care style
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